How To Keep Your White Sneakers White


Keeping white sneakers squeaky clean have proven to be quite the hassle. Between running around the city, hitting the gym, rainy days and road tripping, keeping white sneakers white seem like an impossible feat.

Luckily, there are some ways to keep your kicks in almost pristine condition. It’ll take a bit of commitment but it’s totally worth it.

Sneakers: Nike Roshe One courtesy of    JD Sports

Sneakers: Nike Roshe One courtesy of JD Sports


For preventative measures, pre-treat your shoes wth a stain and water repellent before wearing them. And don’t just bank on a one-time spray–keep the bottle handy and re-apply every few weeks. The Jason Markk Repel Spray is my favorite.



The key to keeping your kicks extra white is to spot clean regularly.

On the go: Make sure you have a Tide-To-Go pen or shoe cleaning wipes handy so you can wipe off stains and scuffs as soon as possible. This helps prevent the blemishes from pentrating into the fabric or leather.

At home: Use a soft-bristled brush (or toothbrush) to remove dirt, especially if your sneakers have a cotton mesh upper. A stiffer bristle will cause it to pill. Using water and premium shoe cleaner (or dish soap), apply the solution onto the bristles and scrub until the solution begins to foam. Then wipe it clean with a microfiber towel (or T-shirt).



The wear and tear of the machine and the heat of the dryer can make the shoes discolor further and rip or tear them. The washing machine will also turn the white rubber into that dreaded yellow hue. A serious no-no.



Keeping your laces in mint condition is just as important as the rest of the shoe. Place them in a pillowcase and put them in a normal wash on cold.



You can get the Jason Markk Cleaning Essential Kit for just $27. The kit comes with a wooden-handled brush and the premium shoe cleaner solution and it will clean up to 100 pairs of sneakers. If you want all the cleaning tools I’ve listed on this post, you can get the Jason Markk Travel Set for $40 which is thoughtfully stocked with the label’s top products, including the premium shoe cleaner, brush, 3 quick wipes, premium microfiber towel, and repel spray.