reyalfashion

What I Wore

Busy Signals

Shirt: TOPMAN (TOPSHOP)

Pants: Versace for H&M

Sneakers: Michael Kors

Sunglasses: Marc by Marc Jacobs

WXYZ

Marc Jacobs for Diet Coke

Diet Coke has named famed fashion designer, Marc Jacobs, as the new Creative Director of the delicious miscellaneous liquid company. In true Marc fashion [aka shirtless], the designer poses for Diet Coke’s campaign celebrating their 30th Anniversary. Also under his creative direction, three limited-edition Diet Coke cans and bottles will be available throughout Europe and the UK starting next month.

The whimsical and feminine design of the packaging feature shots by Stéphane Sednaoui and each can was inspired by a decade in fashion, starting with tuxedo-clad visit to the 80s, a stop at the 90s employing his signature swallow print, and lastly a dotty depiction of the noughties.

Still to come are three more bottle designs and three more campaign images before the Marc Jacobs collection for Diet Coke is available to buy throughout Europe next month. In the meantime, get your MJ fix with the naughty photo booth video below.