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Video Premiere 

JoJo ‘Andre’

The time has come! Check out the world premiere of JoJo’s new music video ‘Andre’, off her mixtape Agápē (download it here). Styled by me with hair and makeup by Etienne Ortega.

Look out for cameos from JoJo’s girlfriends Leah LaBelle, Karina Pasian, Denise Janae, Francia Raisa, JinJoo, and even her dog Agápē.

Photos: Behind the Scenes of ‘Andre’

Push Play

What do you think of the video? Comment below.

This is how I'm feeling tonight. Off to the @Joyrich Spring/Summer Collection Launch Party. Thank you @funkyfantastic for the fit. Time to party with JOYRICH ADVISORY EXPLICIT CONTENT #joyrich Rocking this shit with Jeffree Star at the #Joyrich Spring/Summer Collection Launch Party Oh hello @onchmovement Look at that hottie @danmickey modeling for #Joyrich Weird people. #joyrich With the man of the hour, my boy @funkyfantastic designer extraordinaire behind #JOYRICH Eat me.

Out & About 

Joyrich S/S Collection Launch Party

Designer David Melgar brought the happiest place on earth to his boutique on Melrose Ave. The new Joyrich Spring/Summer collection is a collaboration with the world’s friendliest mouse, Mickey Mouse.

Nick Cannon, Eva Marcille, JoJo, Dawn Richard, Kevin McCall, Hanna Beth, Jeffree Star, and Travis Garland were amongst the celebs who came out to celebrate. Check out these Instagram flicks from last night’s festivities.

Not following me on Instagram? Fix that here

Behind the Scenes

JoJo’s New Music Video

Crazy good times on the set of JoJo’s new music video 'André' in Los Angeles over the weekend. André is the first single off her critically acclaimed mixtape ‘Agape’. Here’s a little behind the scenes action.

Click photos to enlarge.

Listen to André

That’s a wrap!


Director: Patrick Embryo Tapu/Saint Blackwell

Producer: Sam Sanchez/Saint Blackwell

Hair & Makeup: Etienne Ortega

Wardrobe: Reinaldo Irizarry

+ the rest of the crew

Download: JoJo – Agápē

Photos © Elton Anderson

JoJo Leah Labelle JoJo on stage FREE JOJO shirts Mic check one-two one-two JoJo and Leah Labelle JinJoo and Reinaldo It's showtime! Dressing room rehearsals

Out & About

JoJo Live at The Roxy

Tuesday night, following a set from Star Trak/So So Def recording artist Leah LaBelle, my client JoJo performed for a sold-out crowd at The Roxy in West Hollywood, bringing the house down with new songs like ‘Andre’ and ‘We Get By’, all-time favorites like ‘Too Little Too Late’ and ‘Leave (Get Out)’, and covers such as André 3000’s ‘Prototype,’ an acoustic take on a Joni Mitchell classic, and of course, Drake’s ‘Marvin’s Room’.

The energy at this (as in any JoJo concert) was nothing less than electrifying. Check out these videos, courtesy of, and see for yourself as JoJo gets The Roxy patrons to their feet with her insane vocal performances:

Expect JoJo to release her highly anticipated mixtape ‘Agape’ within the next couple of weeks.

My Book Launch Party

Thursday night the BOA Art Gallery in Los Angeles was transformed into a menswear exhibit celebrating the launch of my new book Style Protocol: A Style Guide Engineered for Modern Men. I’ve spent the last year working on this book, and — for lack of a better metaphor — the evening felt a bit like giving birth. Minus the pain of course. 

The anxiety of having to wait to share this “baby” with everyone is finally over and overwhelming in the best of ways. I couldn’t be happier.

Dreams do come true.

imageFully stocked bar courtesy of VeeV Açai Spirit.

JoJo and I


Style Protocol gift bags.






DJ Rogue






Thank you VeeV Açai Spirit for the amazing cocktails, SmartWater for keeping all my guests hydrated, Trina Turk for dressing all the ladies working my party, and Mr Turk for my tuxedo. 

This party couldn’t have happened without the help of so many incredible people including: First Look PR, Elle Communications, Georgia Ganjeh, MyCloset Italia, G-Star, Emile Lafaurie for Sean Stores, Candlessentials, NoSubject LA, Mykull London, Blake Jacobsen, Micha Design, Hugh & Crye, BOA Art Gallery, Purveyor of Style, and Douglas Fir.

Buy the book

Style Protocol: A Style Guide Engineered for Modern Men will be out on Tuesday, November 13th. Visit to get yours!