27th June 2013
18th September 2012
Technology has influenced fashion on so many levels, and as the industry continues to explore new digital mediums, we learn how magical things can be when the fantasy of fashion marries the power of technology.
Take for instance New York Fashion Week. During the last couple of years (or in fashion terms; seasons), renowned designers like Oscar de la Renta, Prabal Gurung, Donna Karan, and Marc Jacobs have flocked to live video streaming—giving a new generation of digital followers the ultimate Fashion Week experience through backstage coverage and live video broadcasting from the front-row of their runway shows.
Furthermore, these fashion houses have also jumped on the social media bandwagon where through platforms such as Twitter and Pinterest, they’ve spun full-fledged fashion celebrities like Aliza Licht of Donna Karan also known as @dkny and Erika Bearman of Oscar de la Renta also known as @oscarprgirl. These socialmedialites have taken desirable high-end brands and placed them right on the fingertips of their consumers.
During NY Fashion Week this season, the models walking the Diane von Furstenberg show sported camera-embedded glasses designed by Google that filmed all of the runway action from a model’s point-of-view. These techy specs also function as a screen and are embedded with a monitor and microphone that can be used to play videos, send text messages and even video conferencing.