H&M Goes Rebel
H&M’s new collection, The Gray Concept, brings a whole new flavor to the global retailer by mixing aesthetics across the board. While reminiscent of their Girl with the Dragon Tattoo Collection, this rock n’ roll concept fuses disheveled grunge with rock edge to create rebellious new looks when layered together. The chic blend of luxury basics and statement separates give urban style a fresh and youthful spirit with a modern twist.
Girls can build an off-duty model wardrobe with pieces like an asymmetrical jersey dress with a racerback design and gentley flared hem — think Erin Wasson, Agyness Deyn and Chanel Iman. While guys can inject a dose of rock n’ roll in a sleeveless hooded sweatshirt with deep armholes, raw edges and ribbed hem. Every item in the collection features rough cuts and gorgeous details that elevate the cool factor in any layered combination.
The full collection will be available in selected stores starting November 1st, and if this is anything like H&M’s previous capsule collections, it will sell fast. So gather your coins and be there early.