New York Fashion Week
GANT by Michael Bastian F/W 12
The collection was inspired by Michael Bastian’s personal memories and experiences of living in Boston during his college years in the mid ’80s, and the unique style of the time. In term, these memories brought a classic preppy style with sport utility and a kiss of MOD revival.
“Looking back, despite the fact that we were all broke college students, I think we always felt we were very lucky to be together and sharing these experiences in this great city.”
In addition, he added an extra layer to the collection — the idea of luck and the concept of having a lucky day. Bastian is a big believe in certain objects possessing a kind of good energy. Even if its a lucky coin you keep in your pocket all the time, not necessarily to pull luck towards you, but as a reminder to be open to the good things in the world. A kind of friendly talisman reminding you that luck is what you make of it.
In that spirit, the brand has created a special coin that is on the hangtag of every piece of clothing in the collection. In hopes the wearer puts it in their pocket or key ring, and use it as a reminder that luck is always around the corner if you just look for it.
The presentation was divided into the following themes: Snowglobe Box, Mod Room, Illusion Wall, Graffiti Wall, and Boxing Ring. As you can see from the video I’ve created, this presentation was one hell of a party. I walked in and felt like I was walking into a set of a holiday commercial. There was a DJ with great music, camera flashes everywhere, a bar, and snow coming down from the ceiling. Such a phenomenal way to end Fashion Week.